Branded content: Motul joins fight against COVID-19 – Feature

It has been a very challenging period globally due to COVID-19, and numerous small businesses have been forced to shut down. In these troubled times, Motul, the French international automotive and industrial lubricants brand, has taken a 360-degree approach in supporting the extensive mechanic network and their families. Since the nation-wide lockdown, Motul’s efforts have been focused on providing relief to mechanic families across the country. As a part of this endeavour, the brand has been supporting mechanic families with daily essentials like groceries and other food items.

Among other initiatives, Motul also ran the ‘Motul Fitness Challenge’ campaign on social media. As part of the campaign, the online community sent in their video entries that entailed exercises like squats. For the entries received as part of the challenge, Motul pledged to adopt mechanic families for a whole month. Within the first week, the campaign garnered an impressive count of 6,372-plus squats, with a total reach of over 3 lakh. The campaign achieved a two-fold benefit, by helping those in distress, while also fostering the spirit of fitness.

“We are incredibly touched by the inspiring devotion brought by the participants to the Motul Fitness Challenge. I’d like to take this opportunity to thank all the biking enthusiasts and influencers who contributed to such a worthy cause,” said Preetam Goswami, Director (Marketing and Business Development), Atlantic Lubricants & Specialities Pvt. Ltd.

Additionally, since the lockdown began, Motul has also been running the #StayHome #StaySafe #StayHealthy campaign on its social media pages, raising awareness for anti-COVID19 spread etiquette through engaging communication. The brand has also taken the onus of supplying free face masks to mechanics and retailers across India.

About Motul in India:

Motul has been operating in India through a joint venture with Atlantic Lubricants & Specialities Pvt. Ltd. A pioneer in synthetic lubricants, and synonymous with motorsports due to its association with global racing events like MotoGP and the Isle of Man, Motul has resumed its operations in a few Orange and Green zone markets in India, including online sales via leading shopping portals like Amazon and Flipkart.

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