If you are a beauty blogger, you know the importance of using high-quality products for your hair, makeup, and skin. Sephora is likely one store that you frequent every time you have a little extra cash in your pocket, but what if you could make money from advertising their goods? Joining the Sephora affiliate program may be the right fit for you.
How much can you earn just from advertising the products you know and love from Sephora?
We will break down everything you can expect from this affiliate program here!
- High commission rate (5%)
- First look at new beauty products
- Affiliate-only newsletters and discounts
- Free shipping offers and samples
- Free marketing materials
What is the Sephora Affiliate Program?
Sephora is well-known for its beauty products ranging from luxury brands to their house brand, the Sephora Collection. This store carries makeup and beauty products in almost every category including:
- Bath and body
- Tools and brushes
They do a tremendous volume of sales each year, usually totaling over $5 billion. In business since 1969, this mega-retailer has over 2,700 stores in 35 countries, not counting the convenience of their online sales and their affiliate program.
The Sephora affiliate program allows you to earn commission on every product they sell and on every brand. If you run a niche site that caters to beauty, then you will want to look further into this program.
You can easily sell beauty products through major retailers like Walmart or Target, but you won’t have the niche product selection found at Sephora.
They run their beauty affiliate program through the Rakuten affiliate network.
How Much the Sephora Affiliate Program Pays
How much does the Sephora affiliate program pay? This is the question that is on the minds of most bloggers who are eager to earn a commission from their work promoting Sephora’s makeup affiliate program.
The good news is that you can benefit from high commission rates compared to other options on the market like Ulta Beauty.
Sephora gives their affiliates a generous 5 percent on every product they sell with no restrictions on brands or types of products.
Unfortunately, the cookie duration for Sephora affiliates is relatively short. Your audience will have just 24 hours to make a purchase of makeup or beauty products after clicking through your affiliate link.
Why Join the Sephora Affiliate Program?
The Sephora affiliate program is a great contender for anyone interested in high-end beauty and skincare. It is completely free to join this program, making it a low-risk option that could benefit your bottom line.
Sephora also values their affiliate partners with special bonuses, including:
- Free shipping on orders of $50
- Free samples with every order
- Exclusive sneak peeks of new products
- Special offers and promotions just for affiliates
You get plenty of perks from joining their program and there is no risk to you. Let’s take a closer look at how you can benefit from their affiliate program.
Advantages of the Sephora Affiliate Program
High Commission Rates
As we mentioned, Sephora has a much higher commission than some of its competitors. Bloggers who use their affiliate marketing links will earn a 5 percent commission compared to the much lower rates with the Ulta affiliate program (2 percent) and the Walmart affiliate program (4 percent).
There are no brand restrictions on what you can earn with Sephora.
How will you market your new affiliate marketing links on your website or social media? Many bloggers don’t want to waste their time creating beautiful images and banners to adorn their site and advertise Sephora’s products.
Sephora has a solution. They offer free banners and creatives to make marketing their affiliate program easy.
First Look and Special Offers
Being a Sephora affiliate gives you more than just a great way to earn money on products that you would recommend anyway. It also comes with perks like exclusive newsletters and sneak peeks of upcoming product launches. Other special offers include:
- Affiliate-only promotions
- Everyday free shipping on orders over $50
- Free samples with every purchase
Dedicated Customer Service
Because their beauty affiliate program is run through Rakuten, you have access to a top-notch customer service team if you ever have issues with your affiliate links.
Disadvantages to the Sephora Affiliate Program
Short Cookie Duration
The only real drawback of this beauty affiliate program is the short cookie duration. You will have to convince your audience to make an immediate purchase after they click through your link. With just 24 hours to make a purchase decision, you will have to be extra persuasive.
How Do You Join the Sephora Affiliate Program?
Joining the Sephora affiliate program is relatively easy as the application process is streamlined through Rakuten. If you already have an account through Rakuten, then you are in great shape to join this beauty affiliate program.
All you have to do is fill out the application found here.
Sephora will review your answers and issue a decision once they have approved your site. It can take some time to get your application approved, with many users stating that it took about three weeks to hear back.
How to Promote the Sephora Affiliate Program
The Sephora affiliate program is easy to promote. By signing up, you will get custom links that you can share on your website. Choose the makeup product or beauty product you want to promote and post it with some background information on your niche site.
A few ideas of ways to promote their affiliate marketing program include:
- Makeup reviews
- Tutorials for hair, beauty, or makeup
- Roundups of the best products for a specific use
- Creating a Pinterest board with your favorite products
Get creative with how you can implement some of their products into your current beauty blog.
Are You a Good Candidate for the Sephora Affiliate Program?
The Sephora affiliate program has perks for you as an individual promoter, as well as for your audience. If you want to take advantage of these bonuses, then this affiliate marketing program may be right for you:
- High commission rates (5 percent)
- First look at new products
- Exclusive deals
- Free shipping and free samples
- Marketing materials
If you run a thriving beauty blog with a loyal audience, then you may be the perfect candidate for the Sephora affiliate program.