How to Become an SEO Specialist and Work From Home

Having a computer and internet connection allows you the chance to be eligible for many different profitable home-based jobs. One job that is steadily rising in popularity is SEO work. SEO stands for search engine optimization. 

SEO specialists are highly sought after to help businesses and websites rank better for certain topics on search engines like Google. This is a great way to make money from home and help businesses meet their goals and further their mission. 

Even if you’re not too familiar with SEO best practices, there are many training and entry-level opportunities to help. Here’s what you need to know to get started. 

How to Become an SEO Specialist and Work From Home

What Is an SEO Specialist?

An SEO specialist is someone who’s an SEO expert, whether that involves providing consulting or a done-for-you service for clients and customers. Search engine optimization is essential to many businesses because it plays a significant role in how they are discovered online. 

Billions of people use search engines each day to find things. Think about how easy it is to type in something like ‘healthy dog food’ and have relevant websites and articles appear in your search results. 

SEO helps make this possible by utilizing algorithms that factor things like keywords, meta descriptions, and so on to help websites rank higher in search engines. This allows people to find these companies and websites when they search so they can potentially buy a product or service. 

The role of an SEO professional could include a number of tasks, including:

  • Optimizing content like blog posts, web pages, and even social media content
  • Collaborating on content marketing strategies across multiple platforms
  • Researching keyword relevance and ranking
  • Internal and external link building
  • Testing out strategies with new campaigns and promotions
  • Building or assisting with search engine marketing campaigns through advertising
  • Assisting with or reporting on technical SEO, which looks at website infrastructure
  • Writing meta descriptions
  • Competitor analysis
  • Monitoring and reporting on key metrics

Study and Get Training

The first step to becoming an SEO specialist is to study or obtain some type of training. This will help develop and increase your SEO skill set. While some remote positions may offer training, SEO is one area where you’ll be expected to know a lot in order to get the job.

Some people decide to get a certification that proves their understanding of SEO. The bottom line is that you need to know more than your employer or clients to land a reputable job in this field. 

When it comes to learning SEO, you don’t want to learn from just anyone. The information needs to be accurate and proven. What better way to ensure this than by learning from the top search engine in the world, Google? 

Google has a few resources to help anyone learn SEO, including their Google Analytics