Unique SEO content is the heart & soul of every blogging business. Whether you sell products and services online or have an affiliate marketing website, you need to consistently come up with fresh content that people are searching for. This is the basic idea behind SEO content.
But coming up with unique content is not easy. Especially for new writers who don’t know what SEO content is, to begin with. It can become quite difficult for bloggers to create quality content that gets ranked.
In this detailed guide, we are going to talk about the basic steps that can help you create quality SEO content for your blog.
If you follow the guidelines that we are going to go through in this article, you’d be able to create High Quality, Engaging SEO content for your blog on a consistent basis.
Why Do you Need to Create SEO Optimized Content for your Blog?
Creating quality content is the only way you can make your online platform visible in search engines. Google and all the major search engines use content as the most important ranking factor for a website.
It doesn’t matter what niche you are working on; you need SEO content if you want to rank at the top for the searches related to your niche. Creating search engine optimized content is the only way for you to do that.
You need to find what people are searching for and then you need to create content around the query that answers the question in the best possible way. This is what creating SEO Content all about.
Creating SEO Content – Step by Step Guide
Writing quality content is about rising above the noise. With every query that you write in the search engines, you get thousands of websites talking about the same idea. And if you want to make your place among the sites that you see on the first page as per your query, you’ve got to create content that is
- More Informative
- More Valuable
- More Engaging
You create content like that, and you can be sure that search engines would pick your piece of content up and rank it at the top of their SERPs.
So, without further ado, let’s get started and talk about the steps you can use to create quality SEO content for your blog
Step 1: Keywords Research
Keywords research should be your first step when beginning to write content for your blog. The basic idea behind keyword research is, you need to find out the keywords or phrases that people are searching for and then create content around that keyword. But where do you find keywords to write content for your niche?
Well, there are multiple ways you can do that. If you can afford one, we recommend using a paid keywords research tool like Ahrefs or KWFinder.
When looking for keywords, you need to go for long-tail keywords that have a high search volume and low difficulty. Long-tail keywords are phrases with 2 or more words.
Now, if you can’t afford a paid keywords research tool, you can use Google Autocomplete to get an idea about the things people are searching for in your niche. This won’t give you the search volume, but you should be able to get a lot of phrases that you can use to get started with your content.
Step 2: Add Keyword of Relevant Phrases in the Title
Once you have found a keyword with high search volume and low difficulty, you need to start writing content on it. But don’t just start right away. You first need to come up with a title for your content. It is important that you take your time here.
You need to be careful when coming up with the title of your content because it can make or break the success of your content. The title is the first thing that shows up on google. If your title is not SEO optimized, Google would not make it appear on SERPs.
You can optimize the title of your content by adding the keyword in the title of your content. When you add the keyword in the title of your content, it makes the title seem relevant to the query that people are looking the answers for and it makes your content come off as optimized in the eyes of search engines.
Step 3: Structure Your Content the Right Way
A well-structured article will always do better on search engines than the one that is poorly structured. Even if you have extremely valuable content, if you fail to organize and structure it properly, your audience just won’t want to read it.
Here are some tips that can help you structure your content in a way that would make it easier for your audience to read
- Use properly headings for title and subheadings
- Break your content up into smaller paragraphs
- Add bullet points to lists
- Use standard fonts and font sizes
- Analyze the readability of the content
Asking for a review of your content from an unbiased source can be quite helpful. Use a conversational tone and try to make things as simple as possible. Your ultimate goal should be to make your content as easily readable as you possibly can.
Step 4: Write for the Audience
Once you have created the outline of your content, you need to start adding in the content. Here, the most common mistake that beginner writers make is keyword stuffing.
Keyword stuffing happens when you add the focused keyword in your content more times than is recommended. This makes the content overly optimized and search engines mark it as spammy and don’t rank it on the SERPs.
When writing content, make sure that you are writing for the audience and not search engines. You need to come up with content that is user-friendly as well as search engine friendly.
A rule of thumb is to use the main keyword in the first 100 words of the content. The keyword should look perfectly natural when placed in the content. After that, you need to make sure that you add the keyword in the content as per the recommended keyword density. The bottom line is, keep the content natural and informative. This is the only way you can create content that works.
There is some powerful content rewriting tools that you can use to create quality SEO content for your blog in a short amount of time. You can use the sentence rewriter online by SEO Tools Centre to come up with unique, engaging and natural content for your blog.
Step 5: Use Different Content Mediums on your Blog
Although writing textual content is the most important thing that you need to focus on when creating quality SEO content, it is not the only thing. You need to utilize all other content mediums available out there to ensure that your content stands out from the crowd.
You need to add images, graphics, videos, and other forms of relevant content with the text that you have written. Adding these different types of content will add to the credibility of your content and it will also make it look more optimized.
When adding videos and images to your blog, use your focused keyword in the title to add an additional layer of optimization to your content. By using graphics and visuals, you can make your content look more engaging which will have a great impact on the bounce rate of your website.
Step 6: Format Content to Win Google Featured Snippets
Featured snippets are the blocks of information that show up at the top of search engines when you type in a search query. Google is always trying to improve the user experience by offering answers to user queries in the fastest way possible. This is the idea behind featured snippets.
And the best part is, your content can appear in the featured snippets, even if you don’t rank at the top of the search engine. You just need to format your content in a way that makes it eligible for it to appear in the Google Features Snippets.
Here is how you can make your content appear in the Features Snippets
- Keep the central idea of your content to the point
- Properly structure your content
- Use bullet points and lists in your content
- Add useful data and stats to your content
Step 7: Proofread your Content to make it Better
Once you are done writing your SEO content, you need to make sure that you proofread it to get rid of any mistakes that you might have made in the content. You can run your content through a grammar checking program to quickly find the mistakes. You can also use the online plagiarism fixer by SEOMagnifier to fix and check for plagiarism in your content.
Make sure to read the content with a fresh mind a few hours after you are done writing. The thing with writing content is, you can always make it better. You can always improve it and make it more engaging. Rereading what you have written is the best way you can do that.
When you proofread your content, you can see the areas where you are lacking. You can get an idea about your current writing skills and you can learn the frequent mistakes that you’ve been making. After that, it is just about getting around these mistakes and making sure that you don’t make the same mistakes again.
SEO optimized content can give your online platform the edge that it needs over your competition. Also, you need to keep coming up with helpful content for your audience if you want your blog to stay relevant and dominate the search engines.
The SEO content creation process that we have talked about here will help you do just that. Go over the SEO content writing process that we have talked about here to consistently come up with unique content for your blog.
Published July 6th, 2021