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What dividends can tell you about a company’s health during COVID-19


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While U.S. and Canadian portfolios have mostly recovered from their more than 30% drop in March, there is one key market participant who continues to struggle: the dividend-earning investors. 

Since the COVID-19 crisis began, companies have been suspending their dividends in record volumes. In the U.S., 41 companies had suspended their payouts as of June 4 compared to 22 suspensions for all of 2008 and 10 for 2009, according to S&P Dow Jones Indices. In Canada, 84 companies have suspended or cut their dividends compared to 48 between 2008 and 2011, according to Mat Litalien at Stocktrades.ca.

Dividend increases are also down in the U.S., with just 157 companies increasing their payouts this year, the lowest number since 2009. (Some have increased, such as Target, because they’ve seen revenues rise during COVID-19.) Fortunately, decreases haven’t been as severe as during the recession yet, with 19 U.S. companies dropping their payment, compared to 40 in ’08 and 68 in ’09. The cuts and suspensions have come from companies big and small—mutual fund firm Invesco slashed its dividend by 50%, General Motors suspended its payout, Suncor Energy reduced its payment by 55% and the list goes on. 

Not surprisingly, these cuts and suspensions are bad news for investors. Since 1926, more than 40% of the S&P 500’s total return has come from dividends, while the S&P/TSX Composite Total Return Index, which accounts for dividend payments, has posted a 10-year annualized return of 5.67% compared to 2.58% for the regular S&P/TSX Composite Index. As well, when companies slash or stop dividends, their share price tends to fall hard, as a cut is often a sign of weakness, while income-seeking investors will go elsewhere to find a company that pays out more.

Anyone who invests in a broad-based index, whether through a mutual fund or an ETF, receives dividends—these payments are usually reinvested back into a portfolio—so reductions can potentially hurt a lot of people’s overall returns. Dividends are also important to retirees, many of who use the paid-out cash to live on. Making matters worse is that returns of dividend-paying companies are down more than the broader index so far this year. The Canadian Dividend Aristocrats Index, an index that tracks stocks that have increased their dividend every year for the last five years, is down 16.37% as of June 11, compared to 10.45% for the S&P/TSX Composite Total Return.  

Less profit, less payout

There are a few reasons why we’re seeing more suspensions in 2020 than in years prior, says Ryan Bushell, president and portfolio manager with New Haven Asset Management, a dividend-focused investment firm. One is that companies aren’t making as much money as they were in pre-COVID-19 times and so they don’t have as much to pay out. Many companies were also too levered before the crisis started and now have to use more of their profits to pay down debt. 

As for the underperformance compared to the broader market, which is a bit unusual given that dividend stocks tend to do well in low interest rate environments, people are still clamouring to buy high-growth tech companies like Shopify and Amazon, which tend to pay nothing. “Dividend stocks broadly have grossly underperformed the markets because the non dividend paying sectors like tech and materials have outperformed,” he says. “That has been a bit puzzling.” 

So far, the consumer discretionary (Boston Pizza and ski-doo maker BRP have both cut), consumer staples (coffee-maker Swiss Water Decaf slashed) and energy sectors have experienced the most suspensions, which is to be expected considering they all depend on some form of consumer spending—oil prices struggled in part because less people were driving in March and April. Fortunately, some of the more traditional paying sectors, such as telecom and financial, haven’t cut or stopped their payouts, which is welcome news as a lot of people hold these sectors specifically for their generous dividends. “I don’t think people have been impacted a lot by the cuts generally,” says Bushell. “If a bank, telecom or a company like Enbridge cut their dividend, then that would affect more people as they’re the big market weights.”



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